Introduction
Lily Pastry, with over 10 years of experience in modern pastry-making (industrial production and distribution) and product-oriented cafe management, decided to undergo a major transformation in order to deepen its connection with customers and attract and retain the new generation of consumers. This transformation eventually took the form of a comprehensive rebranding.
The first phase of this rebranding involved redesigning the communication strategy, creating a cohesive visual identity, and revamping the packaging and store appearances. The goal was to transform Leili into a brand that evokes joy for its customers.
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